Qualitative Survey Responses

I have done some audience research and asked people in my class who were in my target audience (male and female aged 16-19) questions to find out what they like and dislike about music magazines.

1.What attracts you to the magazine?

2.What kind of colour scheme do you find appealing for the magazine?

3.Would you rather see a male or female on the front cover of the magazine?

4.What types of articles would you like to see in the magazine?

5.Which of these magazine covers do you prefer and why?

6.What do you like about these two magazine front covers (Colours,font,images etc)?

I then showed some of my audience some questions on front covers of two music magazines similar to my own.

7.Do you like the double page spread article to be to be mostly

images or mostly writing. Why?

8.Would you want  the language to be formal or informal?

By carrying out these questions I have gathered some quantitative data about what my target audience would like to see in my magazine and what would be effective. This is extremely useful as I have gathered direct opinions from a group of people who are within my target audience and this will help me to decide on what things I should include in my magazine.