Institution Research

I have done some research into already existing magazine Institutions, to see which would be best suited to publish my magazine.

EMAP Focuses on publishing magazine in the areas of retail, health, construction, architecture and fashion. They don't currently publish any music magazines so there is currently a gap, however I don't think this will suit with my target audience. 

EMAP publishes magazine such as RetailWeek, MEED, ConstructionNews, NursingTimes.net, TheArchitecturalReview and AJ

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media currently have published one music magazine, KERRANG!, this is an alternative rock magazine. Although my magazines a hybrid genre, this institution will be beneficial as it has experience with music magazines.

Bauer Media publishes magazine such as KERRANG!, Todays Golfer, GRAZIA, Closer and Your Horse magazine.

Conde Nast produces 18 consumer magazines. Conde nast is largely considered to be the originator of the “lifestyle magazines", including subjects such as travel, food, home, culture and largely fashion in order to appeal to the widest target audience possible. There are currently no music magazines published by the institution so there would be no competitor for my magazine and this company would be ideal in focusing on targeting a wide audience which is what I am aiming to do.

 

Conde Nast publishes magazine such as GC, Vogue, Glamour, EasyLiving and House and Garden magazine.

Natmags is a British magazine institution which, in 2011, merged with Hachette Filipacchi Médias UK forming 'Hearst Magazines UK'. It currently publishes 20 titles nationally and 20 online. This institution mainly publishes fashion and lifestyle magazines, aimed at woman. This is a potential company as there are no current music titles.

Natmags publishes magazine such as Company, House Beautiful, Elle, MensHealth and Esquire magazine.

IPC media is a national institution however its online publications gain over 25 million users a year globally. IPC media publish mainly womans magazines, country, sporting and gossip. IPC media publish one music magazine 'NME', this magazines genre is similar to the genre my magazine im going to produce therefore this could be the perfect institution to publish my magazine as they will have experience. However because they only publish one music magazine this could mean there will be a lot of competition.

IPC Media publishes magazine such as Look, Horse & Hound, NME, Marie Claire and YachtingMonthly.

Future Publishing is an international, award winning institution
which publishes an extremely wide range of magazines in genres including cars, sport, lifestyle, photography, music, design and many more. They reach 51 million international consumers a month and create world-class content. Future also exports or syndicates over 200 publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. They publish many music magazines in the genre of rock. My magazine would not fit with this institution as the genre is not the same to the other music magazines.

Future Publishing publishes magazines such as Tap!, Fast car, TotalFilm, Guitarist and your family tree.

The institution I am going to use to disribute my media magazine is IPC media because they only publish one music magazine 'NME', this magazines genre is similar to the genre my magazine im going to produce therefore this could be the perfect institution to publish my magazine as they will have experience. Because they only publish one music magazine this could mean there will be a lot of competition however my magazine is of a different genre so this could mean that the two arent competitive. Although NME magazine is a similar genre my magazine will also dance music and chart music which will widen the audience for the magazine and could potentially take away the audience from NME if theres a wider range of music in my magazine.