Evaluation question 5

How did you attract/address your audience?



After researching into my target audience, finding out their interest, likes and what they look for in a music magazine. I was then able to apply the research and information I found from my audience into my music magazine to attract and address my audience. I feel I have been successful in doing this.


To attract my audience I have included a list artist on the front cover of my magazine from all different genres, this will attract a wider audience. I have also included a good cover model which will attract the male audience and let the female audience aspire to be like the cover model because she looks attractive and sophisticated. I have used quite informal language to keep it casual because the target audience Is 16+ and it wont patronise them.


The colour scheme of my magazine will attract and appeal to my audience because it is a red/black/grey/white palette which is very sophisticated and mature and this is something that 16+ people look for. This colour scheme is affective because it is gender neutral, my colour scheme connotes sophistication, youthfulness and outgoing, my target audience will find these things appealing in a magazine. All of the colours I have used are very bold and they all contrast together meaning that they are very eye-catching and attractive meaning it will stand out when it is on the shelf. I have kept this colour scheme consistent throughout every page of the magazine so that the magazine looks professional.